Journey of 'YAHOO' till today
"YAHOO SITE"
Is a popular search engine and web portal that was founded in 1994 by Jerry Yang and David Filo. The name "Yahoo" stands for "Yet Another Hierarchical Officious Oracle." Initially, Yahoo! was just a directory of websites that was organized into categories, but it quickly grew to include other services such as email, news, finance, and more.
In 1996, Yahoo! became a publicly traded company, and its initial public offering was one of the most successful in history. This gave the company a lot of money to expand its services, and it soon became one of the most popular websites on the internet.
Throughout the late 1990s and early 2000s, Yahoo! continued to expand its offerings. It launched Yahoo! Mail, which quickly became one of the most popular email services in the world. It also launched Yahoo! News, Yahoo! Finance, and other services.
In 2000, Yahoo! acquired a popular online advertising platform called Overture, which helped the company generate more revenue from its search engine. Yahoo! also began to expand internationally, launching localized versions of its website for different countries.
However, in the mid-2000s, Yahoo! began to face increased competition from Google, which had developed a more advanced search algorithm. Google quickly became the dominant search engine on the internet, and Yahoo! struggled to keep up.
In 2008, Yahoo! rejected a takeover bid from Microsoft, which offered to buy the company for $44.6 billion. Yahoo! felt that the offer undervalued the company, but the decision proved to be a costly one. Over the next several years, Yahoo! struggled to remain profitable, and its market share continued to decline.
In 2012, Yahoo! hired Marissa Mayer as CEO in an attempt to turn the company around. Mayer implemented a number of changes, including a redesign of the Yahoo! homepage and the acquisition of several startups. However, her efforts were largely unsuccessful, and Yahoo! continued to lose market share.
In 2016, Yahoo! was acquired by Verizon for $4.8 billion. Verizon merged Yahoo! with AOL to form a new company called Oath. However, Oath struggled to compete with Google and Facebook in the digital advertising market, and the company was eventually rebranded as Verizon Media.
Today, Yahoo! still exists as a web portal and search engine, but it is no longer the dominant force it once was. The company's legacy lives on, however, and it remains an important part of internet history.
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